La casa automobilistica giapponese Nissan ha firmato un accordo di sponsorizzazione con i proprietari del Manchester City FC, nel tentativo di sfruttare la popolarità globale del gioco più bello del mondo.
La partnership, della durata di cinque anni, vedrà il nome di Nissan legato non solo ai campioni della Premier League, ma anche alle sue sorelle negli Stati Uniti ed in Australia.
Anche States ed Australia
Il presidente e amministratore delegato di Nissan, Carlos Ghosn, ha detto: “Questa partnership innovativa migliora l’investimento di Nissan nel gioco del calcio, che è una piattaforma chiave per rafforzare ulteriormente il nostro brand a livello globale“.
Nell’ultimo dell’anno il City ha alacremente creato nuovi omonimi all’estero, fondando il New York City FC nel 2013 e comprando la squadra allora conosciuta come Melbourne Heart, in Australia, nel gennaio di quest’anno.
Un vero e proprio blitz Nissan
Nissan ha altresì lanciato un blitz di sponsorizzazione, legandosi ai Giochi Olimpici del 2016, alle squadre olimpiche inglesi e messicani, alla Coppa d’Africa ed al campionato di calcio degli Stati Uniti.
L’anno scorso si è legata, invece, alla UEFA Champions League quando ha sostituito Ford, una mossa che fu vista dagli analisti come un tentativo di compensare il rallentamento delle vendite in Europa.
Premier invasa dalle quattro ruote
Un altro marchio automobilistico sbarca dunque in Premier League dopo che, a partire da questa stagione, il Manchester United inizierà un accordo con la casa automobilistica americana Chevrolet, concordato nel 2012 per un 357 milioni di sterline.
A novembre, l’Inghilterra giocherà un’amichevole contro la Scozia in una ‘sfida internazionale’ brandizzata Vauxhall, con l‘azienda èche diventata partner delle squadre inglesi, scozzesi e gallesi nel 2011.
Alberto Lattuada
Il tuo contributo sarà utilizzato per migliorare la qualità della traduzione e può essere mostrato agli utenti in modo anonimo
Grazie per l’invio.
Definizioni di Nissan’s president and chief executive, Carlos Ghosn, said: “This innovative partnership enhances Nissan’s investment in the game of soccer, which is a key platform to further strengthen our brand globally.” The company said it had secured “unique rights packages” in each of CFG’s territories and a heavy presence at City’s Etihad Stadium. Sheikh Mansour Bin Zayed Al Nahyan, City’s owner and deputy prime minister of the United Arab Emirates For the last year City has busily set up new namesakes abroad, founding New York City FC in 2013 and buying out the team then known as Melbourne Heart in January this year. Nissan has likewise launched on a sponsorship blitz, tying itself to the 2016 Olympic Games, the British and Mexican Olympic teams, the Africa Cup of Nations, and the USA’s college-level football championship. Last year it became only the second company associated with the UEFA Champions League when it replaced Ford in what analysts read as an attempt to offset sluggish sales in Europe. No word was given on whether Yaya Touré might receive a Nissan car for his next birthday In this strategy it is not alone: this season Manchester United will begin a deal with the American motor brand Chevrolet, agreed in 2012 for a rumoured £357m. In November, England will play a friendly against Scotland in a Vauxhall-branded ‘international challenge’. The company became a partner of the English, Scottish and Welsh squads in 2011. Other relationships are more venerable, with Ford’s sponsorship of Sky’s live football coverage dating back 20 years and Hyundai’s partnership with FIFA since 1999.
Sinonimi di Nissan’s president and chief executive, Carlos Ghosn, said: “This innovative partnership enhances Nissan’s investment in the game of soccer, which is a key platform to further strengthen our brand globally.” The company said it had secured “unique rights packages” in each of CFG’s territories and a heavy presence at City’s Etihad Stadium. Sheikh Mansour Bin Zayed Al Nahyan, City’s owner and deputy prime minister of the United Arab Emirates For the last year City has busily set up new namesakes abroad, founding New York City FC in 2013 and buying out the team then known as Melbourne Heart in January this year. Nissan has likewise launched on a sponsorship blitz, tying itself to the 2016 Olympic Games, the British and Mexican Olympic teams, the Africa Cup of Nations, and the USA’s college-level football championship. Last year it became only the second company associated with the UEFA Champions League when it replaced Ford in what analysts read as an attempt to offset sluggish sales in Europe. No word was given on whether Yaya Touré might receive a Nissan car for his next birthday In this strategy it is not alone: this season Manchester United will begin a deal with the American motor brand Chevrolet, agreed in 2012 for a rumoured £357m. In November, England will play a friendly against Scotland in a Vauxhall-branded ‘international challenge’. The company became a partner of the English, Scottish and Welsh squads in 2011. Other relationships are more venerable, with Ford’s sponsorship of Sky’s live football coverage dating back 20 years and Hyundai’s partnership with FIFA since 1999.
Esempi per Nissan’s president and chief executive, Carlos Ghosn, said: “This innovative partnership enhances Nissan’s investment in the game of soccer, which is a key platform to further strengthen our brand globally.” The company said it had secured “unique rights packages” in each of CFG’s territories and a heavy presence at City’s Etihad Stadium. Sheikh Mansour Bin Zayed Al Nahyan, City’s owner and deputy prime minister of the United Arab Emirates For the last year City has busily set up new namesakes abroad, founding New York City FC in 2013 and buying out the team then known as Melbourne Heart in January this year. Nissan has likewise launched on a sponsorship blitz, tying itself to the 2016 Olympic Games, the British and Mexican Olympic teams, the Africa Cup of Nations, and the USA’s college-level football championship. Last year it became only the second company associated with the UEFA Champions League when it replaced Ford in what analysts read as an attempt to offset sluggish sales in Europe. No word was given on whether Yaya Touré might receive a Nissan car for his next birthday In this strategy it is not alone: this season Manchester United will begin a deal with the American motor brand Chevrolet, agreed in 2012 for a rumoured £357m. In November, England will play a friendly against Scotland in a Vauxhall-branded ‘international challenge’. The company became a partner of the English, Scottish and Welsh squads in 2011. Other relationships are more venerable, with Ford’s sponsorship of Sky’s live football coverage dating back 20 years and Hyundai’s partnership with FIFA since 1999.
Traduzioni di Nissan’s president and chief executive, Carlos Ghosn, said: “This innovative partnership enhances Nissan’s investment in the game of soccer, which is a key platform to further strengthen our brand globally.” The company said it had secured “unique rights packages” in each of CFG’s territories and a heavy presence at City’s Etihad Stadium. Sheikh Mansour Bin Zayed Al Nahyan, City’s owner and deputy prime minister of the United Arab Emirates For the last year City has busily set up new namesakes abroad, founding New York City FC in 2013 and buying out the team then known as Melbourne Heart in January this year. Nissan has likewise launched on a sponsorship blitz, tying itself to the 2016 Olympic Games, the British and Mexican Olympic teams, the Africa Cup of Nations, and the USA’s college-level football championship. Last year it became only the second company associated with the UEFA Champions League when it replaced Ford in what analysts read as an attempt to offset sluggish sales in Europe. No word was given on whether Yaya Touré might receive a Nissan car for his next birthday In this strategy it is not alone: this season Manchester United will begin a deal with the American motor brand Chevrolet, agreed in 2012 for a rumoured £357m. In November, England will play a friendly against Scotland in a Vauxhall-branded ‘international challenge’. The company became a partner of the English, Scottish and Welsh squads in 2011. Other relationships are more venerable, with Ford’s sponsorship of Sky’s live football coverage dating back 20 years and Hyundai’s partnership with FIFA since 1999.
Trascina e rilascia il file o il link qui per tradurre il documento o la pagina web.
Trascina e rilascia il link qui per tradurre la pagina web.
Il tipo di file che rilasci non è supportato. Prova altri tipi di file.
Il tipo di link che rilasci non è supportato. Prova altri tipi di link.